I'm a YC founder backed by Greylock and Khosla. I raised $25M, then ran Tabs Chocolate as COO. Now I live in Brazil, and I run growth for Brazilian companies that are ready to scale.
Real posts from the Tabs creator program
Most agencies show you three logos and a deck. Here's the actual count, including concept work for brands that aren't clients.
Tabs needed reach that didn't depend on paid spend. I built a roster of creators posting every day to dedicated brand accounts. Most posts got a few hundred views. A few broke out, and volume did the rest.
Statics for consumer and B2B brands, each built on one angle. The immi ads ran in paid. The others are concept work for brands that aren't clients.
Every concept is logged with its angle, persona, format and page. It has a target, a budget cap and a kill date before it launches. Winners get scaled. Everything else dies.
Example data, blurred. This shows how the tracker is built, not a client's results.
Every angle gets its own page. The immi pages are live. The others are concept work for brands that aren't clients. Hover to scroll.
I'm a Y Combinator founder. My last company was backed by Greylock and Khosla, and I raised $25M. Then I was COO of Tabs Chocolate, where I built the creator engine behind 100M+ organic views a month.
I live in Brazil now, and I still write and build the ads and pages myself. My team has also driven 3× CRM revenue for Vita Pharmacies and double the reactivation forecast for Royal Canin.
Finds the right companies and opens the conversation across email, LinkedIn, WhatsApp and phone. Based in Santa Catarina.
Builds the systems behind the work: sites, AI agents and automations that turn repeat work into something that runs itself.
Tell me about your company. If it's a fit, we'll look at what you're doing and come back with a page, ads and a plan for you. We work with Brazilian companies that already sell well and can invest US$5k to US$10k a month.